You have an amazing brand, you’re confident about your services, you feel good about your pricing… the only thing missing? More clients! Sound familiar? Don’t worry, you’re in good hands. Today, I’m going to give you a few tips for how to book more weddings this year.

As a wedding professional, it can be challenging to break into the industry or hit that point where you’re growing and scaling your business. But as someone who works with a ton of wedding professionals every day, take my word: it’s entirely possible to book more weddings with a few simple strategies. It doesn’t have to be hard!

Before we get started below, is your wedding business in need of a little bit more organization? Or maybe a lot? I’m a wedding pro VA that helps business owners like you finally get organized. I can audit your systems, overhaul them, and even build them from scratch. I’d love to chat about your business and help you grow to the next level! Contact me today to get started. 

Quick heads up: this blog may include affiliate links, meaning I might earn a small commission if you make a purchase through them (at no extra cost to you). I only recommend wedding planning software tools I trust and use myself, and your support helps me continue to share valuable resources with you. Thanks for being here!

Now, let’s dive into the best ways you can book more weddings. 

Invest in Smart Marketing Tools 

This one might sounds obvious, but keep reading. Marketing your business is a huge task, and it’s not always second nature if you’re a wedding professional. While getting marketing support can be a great idea, hiring help and delegating isn’t always an option. 

In the meantime, investing in the right marketing tools is something you can always do regardless of what stage of business you’re in. The bottom line: you need to keep your marketing as simple as possible. After all, you have other things to focus on! If you’re worrying about a hundred different platforms and software, you’re going to be fighting a losing battle. 

In my opinion, the best option for wedding professionals is finding an all-in-one marketing tool like Enji, which enables you to create a strategy, schedule content, and monitor performance in one place. Trust me, your marketing efforts will be more organized so you can save time and money (speaking from experience here!). As a result, your efforts will be more impactful and easier to measure so you can focus on the tactics that get you more business. 

Marketing & Visibility

Once you have the right tools, you can take your marketing to the next level—helping you book more weddings consistently. Below are a few of my favorite marketing strategies to attract engaged couples, build trust, and increase bookings. Just remember: your marketing should always be tailored to your specific audience and business goals.

1. Showcase Your Work on Instagram (The Right Way)

The wedding industry is highly visual, making Instagram one of the best platforms to showcase your work. But simply posting pretty photos isn’t enough—you need a strategy.

What works:

• Behind-the-scenes reels: Show how you set up a wedding timeline, coordinate with vendors, or create seating charts in real time.
• Before-and-after posts: Feature wedding planning transformations, like how a venue looked before decor versus the final setup.
• Client testimonials and real weddings: Share carousel posts featuring a couple’s wedding journey with you, tagging the couple, vendors, and venue for extra reach.
• Instagram Highlights: Organize key information into Highlights, such as “FAQs,” “Services,” “Reviews,” and “Real Weddings” to make booking easier.

2. Optimize Your Local SEO to Be Found by Couples Near You

Most couples want vendors in their area (or where they’re getting married), making local SEO one of my most powerful things that you can do to book more weddings.

Steps to improve your local SEO:

• Google Business Profile: Ensure your profile is fully optimized with updated contact information, service details, high-quality images, and client reviews.
• Location-based keywords: Instead of just “wedding planner,” use “New York City wedding planner” or “destination wedding coordinator in Hawaii” on your website.
• Get listed on directories: Sites like The Knot, WeddingWire, HereComesTheGuide and even Yelp help boost your visibility in local searches.

3. Convert Website Visitors with Strategic Blogging

Many engaged couples actively search for wedding planning help, so having a blog can drive traffic and convert readers into paying clients.

Blog content ideas that attract couples:

• Real weddings: Blog about past weddings at popular local venues and use titles like “Elegant Wedding at The Plaza Hotel NYC” so couples searching for that venue will find you.
• Planning tips: “How to Choose the Perfect Wedding Photographer” or “10 Timeline Mistakes to Avoid” are highly searchable topics.
• Vendor spotlights: Feature interviews with photographers, florists, and venues you love working with—this builds relationships and boosts your credibility.
• Checklists and freebies: Offer downloadable wedding checklists in exchange for email sign-ups, allowing you to nurture leads through email marketing.

Master Your Consultation Process

When it comes to booking more weddings, mastering your marketing is just the FIRST step. Now, let’s talk about what to do when your marketing gets you the inquiry!

For wedding pros, your initial consultation is basically a sales call. It’s your opportunity to sell yourself and tailor your services to your clients’ needs. 

First, make it as easy as possible for people to book a consultation with you. Once they land on your blog, landing pages, or social media, make it clear where they need to go to get started. Then, using a tool like HoneyBook, you can allow clients to provide their information and schedule a call in one inquiry form. 

By capturing more information before the call, you can come prepared with an agenda that covers what they need and an offering that makes sense. I recommend having a consultation call template that you can easily personalize to help save time and keep you organized. 

TL;DR: With a better consultation process, you can book more weddings!

Streamline Workflow and Communication

Once you have potential clients in your pipeline, you want to make sure you don’t lose them. That means you need a workflow that maintains communication with them and moves them to book with you seamlessly. 

An easy place to start is your inbox. Let’s be honest, how often are you digging in there for emails from your leads and clients? Investing in a CRM system will put all of your communications in one place so it’s easier to manage. 

I also recommend setting up automated emails that begin as soon as you have a consultation call. Depending on your booking process, you might want to automatically send a proposal and follow up with them to make sure you get that invoice and contract finalized. 

Your workflow can extend after your weddings end as well. In fact, automating the process of requesting reviews and referrals can help you put even more leads in your pipeline and allow you to book more business. 

Optimize Your Client Experience

We all know word-of-mouth is huge in the wedding industry, so client experience is everything. Couples will tell their loved ones about their experience with you, and potential clients do their research by looking at reviews and testimonials. By optimizing your client experience, you can strengthen your brand and stand out in your market. 

Though your client experience will be unique to your business and services, here are some initial steps you can take to make sure you’re it’s optimized: 

• Identify pauses in communication: Are there specific moments when the flow of communication stops during your projects? Whether it’s because of you or your clients, it’s a great opportunity for automations. 
• Identify common questions: If your clients ask you the same questions, it could be a sign that you need to build in more information at some point. For instance, it could be something you add to your website or information that you mention during your consultation calls. 
• Consider how you go above and beyond: Do you offer any personalized touches for your clients, like gifts or thank you notes? Or perhaps your packages always come with secret add-ons to surprise and delight. 
• Consider your post-project relationship: Your clients can be some of your biggest sources of new business, so maintaining a relationship afterward is key! Consider how you can check in with them or offer more value. 

As a wedding virtual assistant, this is something I help with all the time! If you need a little help with this, reach out here and let’s work together.

Track and Analyze Leads

To book more weddings, you need to understand where your leads are coming from. With a tool like Enji, you can use a simple, visual KPI dashboard to easily keep an eye on the channels that are working the hardest. 

Once you have an eye on your leads, it’s easier to focus your efforts on the channels that convert the highest. As a result, you can tailor your marketing to book more weddings! A win-win! 

Book More Weddings With a Professional VA

Ready to grow your business and book more weddings? Let me take the work off your plate! As a virtual assistant for wedding professionals, I can help you get organized so you’re offering a better experience for leads and clients. You can strengthen your brand and show everyone that you’re offering top-tier, professional services for their big day. Learn more and contact me today to get started!