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I'm Sophie Robinson— I’m a wedding pro VA, wife, dog mom, and table-side-guac enthusiast! Ready to ditch the overwhelm?

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How to Automate Lead Generation and Boost Bookings for Your Wedding Business

If you’re a wedding planner looking to book more clients without spending hours chasing leads, automating lead generation is going to be the key to growing your business efficiently. Sounds too good to be true, right? With the right tools and strategies, you can streamline the process of attracting potential clients, capturing their information, and nurturing them […]

virtual wedding assistant talking about wedding planning software and how to automate lead generation

Wedding Planning Software: Why Every Wedding Planner Needs a CRM (and How to Choose the Right One)

If you’re a wedding planner, you’ve probably felt the frustration of juggling multiple tools just to keep your business running smoothly. Between managing timelines, tracking client communication, sending invoices, and coordinating vendors, it’s easy to feel like you’re constantly bouncing between platforms—and maybe even losing track of important details along the way. Sound familiar? You’re […]

wedding virtual assistant excited to talk about wedding planning software

How to Delegate and Get the Right Support to Grow Your Wedding Planning Business

As a wedding planner, your days are packed with endless to-do lists, client emails, and vendor calls. It’s a fast-paced and rewarding industry, but let’s be honest—it can also be overwhelming. If your goal is to grow your wedding planning business (and let’s face it, who doesn’t want that?), the secret isn’t in working more […]

Focused woman writing in a notebook about how to automate lead generation

Wedding Planners Are Piecing Together Too Many Systems: How Aisle Planner Can Do It All

If you’re a wedding planner, you know the struggle of managing a dozen systems just to keep your business running smoothly. From timelines to client communication, invoicing to floor plans, it can feel like you’re always toggling between tabs (and losing track of where you left off). You’re not alone—this is something I see all […]

wedding virtual assistant shares top Black Friday deals for wedding pros

The Complete List of Black Friday Deals For Wedding Pros

Black Friday isn’t just about snagging the latest tech or a trendy air fryer (though, let’s be honest, those are hard to resist). It’s also an incredible opportunity for event planners, creatives, and business owners to upgrade their tools, save some serious cash, and set themselves up for success. Think about it—when was the last […]

honeybook notetaker review

My Honest Review of HoneyBook Notetaker

As a wedding virtual assistant who helps wedding professionals streamline their businesses—I’m always on the lookout for tools that make my job (and my clients’ lives) easier. If you’re in the wedding industry, you know how hectic things can get: constant client calls, timelines to manage, projects to juggle, and systems to set up. That’s […]

How I Use Enji to Market My Wedding Business (4 Things I Use Every Single Week!)

Marketing can be a challenge, especially in the wedding industry, where you’re juggling client meetings, planning timelines, and a thousand event details. If you’re anything like me, finding a way to make marketing easy, effective, and manageable is a top priority. And that’s exactly why I’ve fallen in love with Enji! As a wedding pro […]

What Does a Wedding Virtual Assistant Do?

HoneyBook for Stationers & Calligraphers: How to Get Your Honeybook Streamlined and Optimized!

When you’re a creative business owner juggling endless custom designs, deadlines, and client communications, the last thing you need is chaos in your backend systems. Enter HoneyBook, the CRM (client relationship management) tool that’s basically your new BFF. This platform was originally a favorite of photographers, but stationers and calligraphers—get ready to fall in love, too. […]

What Does a Wedding Virtual Assistant Do?

What Does a Wedding Virtual Assistant Do? 5 Things (+ Download a FREE List)

As a business owner, it’s easy to feel like you have to wear every hat, juggle every task, and manage every detail. But the truth is, you don’t have to do it all alone! If you’ve been feeling overwhelmed by your never-ending to-do list, now is the perfect time to discover how a wedding virtual […]

SWEL summer summit

SWEL Summer Summit: Networking and Education in the Wedding Industry (Part 2)

In the world of wedding planning, networking and education aren’t just important—they’re essential. As someone who has attended the SWEL Summer Summit three years in a row, I can confidently say that these summits have been game-changers for my business and personal growth. This is part two of my exploration into why networking and education […]

I'm Sophie Robinson— I’m a wedding pro VA, wife, dog mom, and table-side-guac enthusiast! Ready to ditch the overwhelm?

freebies you'll love

Access My Free Resource Library

download the Wedding Pro Tasks to Outsourcing

PODCAST feature: how you might be treating your contractors like employees

Categories

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