Did the almost TikTok ban at the beginning of the year have you panicking to set up your email marketing? Don’t worry if so, you’re definitely not alone. 

The truth is that while social channels like TikTok and Instagram are great for growing your audience and marketing your wedding business, there’s so much about them that’s out of your control. While an entire app getting banned is more of an extreme example, shifting algorithms and platform changes can all affect our marketing efforts. 

On the other hand, email marketing is something you can have more control over. You’ll always own your email list, and your engagement is fully based on things like your subject lines and content, not a third-party algorithm. 

If you’re ready to get started and make the most of your email marketing, read on!

Before we dive in—if you’ve been feeling the pressure to get more organized behind the scenes, you’re not alone. I specialize in helping wedding pros streamline their systems, whether it’s setting up tools like HoneyBook or Aisle Planner, or refining your backend with a custom systems audit. Email marketing is just one piece of the puzzle—when everything is working together, that’s when the magic happens. If you’re ready to make your business run smoother, let’s chat. Your systems should support you, not slow you down!

Quick note: this blog includes affiliate links, which means I may earn a small commission if you make a purchase through them—at no additional cost to you. I only recommend tools and products that I personally use and trust. Supporting me through these links helps me keep sharing helpful resources and insights with you. Thank you so much for your support!

Getting Your Email Marketing Set Up as a Wedding Pro

The first step to setting up your email marketing is to choose the right tools. This is super important because the wrong tools can affect your email deliverability (and send your emails to the spam folder). 

I recommend using an email platform that lets you use a custom email domain and enables you to create engaging, visually appealing emails. For most wedding pros, Flodesk is the best option. 

Not only is Flodesk easy to use, but it lets you save and customize professionally designed email templates. Within the wedding world, well-designed emails are so important so that you can properly showcase your events and what they look like when everything comes together.

Some other important features that Flodesk has include: 

• Custom domain integration, which ensures that you can use your business email and increase your deliverability
• Workflows and automations, so you can nurture leads, send out a monthly newsletter, or automatically send tips to your new customers.
• Audience segmentation, which lets you get more specific about the content that you send to your leads, existing customers, past customers, and more.
• Email analytics, so you see which emails perform the best and why. 

Pro Tip: Flodesk is perfect for beginners—and you can lock in 50% off for a whole year when you start here.

The Email Strategy That Wedding Pros Need

Once you have the right email marketing tool set up, next comes your strategy. And don’t worry–it doesn’t have to be complicated! It just comes down to how you’re growing your email list, keeping your audience engaged, and encouraging them to book with you. 

Grow Your Audience With a Freebie

These days, we’re all so protective over our email addresses (as we should be), but that means you have to offer extra value as a business owner to make it worthwhile. I always recommend offering a freebie that your audience can download or access by providing their email information, becoming a great lead generation tool for your business.

It could be a PDF guide for engaged couples, a quiz, or even some type of wedding planning tool. It depends on what you’re offering, who your audience is, and what challenges you can help solve with the freebie. 

Engage Your Audience With a Welcome Sequence

The relationship doesn’t end when someone signs up to get your freebie. From there, you’re in the perfect position to introduce your business, educate them about your services, and strengthen your brand. 

A simple welcome sequence can accomplish all of that through a handful of emails over a few weeks. Here’s an example of what an email sequence can look like: 

• Email 1: Welcome and introduction – Thank them for signing up for your freebie, share a little bit about yourself, and invite them to stay connected on your social channels. 
• Email 2: Showcase your work with social proof – Highlight your work and share some testimonials so they can see the value you provide. 
• Email 3: Address pain points – Offer tips or educational content about the challenges you can address (making it easier to plan the big day, for example).
• Email 4: Peel back the curtain on your business and processes – Give a little behind-the-scenes about your work to strengthen your brand.

Drive Your Email List to Convert

Though your email marketing is crucial for building your brand, you should also focus on driving more conversions (AKA, getting more clients booked!). 

The trick is to strike a balance between promoting your business without getting too salesly. You can include a subtle CTA throughout your welcome sequence so it’s clear how to book with you. 

Beyond your welcome sequence, you can also explore a weekly or monthly cadence where you send additional emails to stay top of mind. I also recommend testing out some special offers, like discounts for new customers. 

Want a closer look at the tools that actually help you run your wedding business smoother? Catch my free Tech Stack Webinar to see exactly what systems I recommend—and why they matter. Check out the webinar here!

A Real Example of Email Marketing

So what does it all look like in action? Here’s how I use a free webinar to build my email list and offer value with a sequence: 

1. I promote a free webinar for wedding pros through my website and social channels
2. Once people provide their name and email address to sign up for the webinar, it triggers an email workflow in Flodesk
3. I use a themed Flodesk template that I customized with my brand to make the emails all look consistent and professional 
4. The emails start with a thank you and introduction to my business
5. Leading up to the webinar, I provide more content about what they can expect, as well as reminders
6. After the webinar, I provide a recap with a CTA to book with me 

Have I convinced you yet? If you’re ready to start, don’t forget—you can get 50% off Flodesk for a whole year when you sign up here.

Take the Stress Out of Email Marketing—Let Flodesk Do the Heavy Lifting

If you’ve been putting email marketing on the back burner because it felt too complicated or time-consuming, this is your sign to make it simple (and stunning). With intuitive tools and beautifully branded templates, Flodesk helps you turn your ideas into polished emails without spending hours designing or tech troubleshooting.

Whether you’re nurturing new leads, keeping past clients in the loop, or creating a seamless booking experience, Flodesk makes it easy to show up professionally—and consistently.

• Set it up once, let it run in the background
• Build real connections with thoughtful, well-timed content
• Present your brand beautifully every step of the way

It’s more than just an email platform—it’s a smart move for your business growth. Ready to make email marketing your easiest win of the year? Sign up for Flodesk today for 50% off!

How to Maximize Email Marketing For Your Wedding Business

At the end of the day, social media will always come with ups and downs—but your email list is one piece of your marketing strategy you truly own. It’s where you can connect more intentionally, showcase your expertise, and guide potential clients toward booking with you. Whether you’re just starting out or refining your current process, building a strong email marketing foundation now will only strengthen your business long-term.

And if you’re looking to take things a step further beyond email marketing—I’ve got you. I help wedding professionals like you streamline your entire workflow, from HoneyBook and Aisle Planner setups to full systems audits that take the guesswork out of your backend operations. Because when your systems are set up right, your marketing becomes that much more effective. Let’s get your tools working for you, not against you. Reach out today and let’s get your systems running smoothly.